概述

• 薪资

  5,000 SGD ~ 6,500 SGD

• 产业类别

  Retail, Food Services

• 工作内容

  Our client is a recognized restaurant brand with outlets across Southeast Asia. They are seeking a Brand Marketing Manager or Assistant Manager to oversee all aspects of marketing related to the company’s brand, ensuring that branding decisions lead to stronger sales and overall growth.
  
  Reporting to: General Manager of Operations & Marketing
  
  【 Responsibilities 】
  
  1) Brand Development:
  - Develop and implement a comprehensive brand strategy aligned with the company’s overall objectives, maintaining a strong brand presence in the market.
  - Conduct market research and competitive analysis to identify market trends, opportunities, and challenges.
  - Define brand positioning, messaging, and value propositions to resonate with target audiences.
  - Lead the creation of brand assets, including taglines, visual elements, brand guidelines, and design templates. Monitor and optimize campaign performance metrics to achieve optimal results.
  
  2) Brand Communication:
  - Develop and execute integrated marketing campaigns that effectively communicate the brand’s messages across multiple channels.
  - Create compelling content for a variety of marketing materials, including advertising, websites, emails, and print media.
  
  3) Brand Partnerships:
  - Identify and develop strategic partnerships and collaborations to enhance brand visibility and expand reach.
  - Negotiate and manage partnerships with influencers, organizations, and other brands to amplify messaging and drive brand awareness.
  
  4) Customer Relationship Management (CRM):
  - Develop and implement CRM strategies to build and maintain lasting customer relationships.
  - Segment customers based on demographics, behaviour, and preferences to deliver personalized communications and experiences.
  - Create incentives, promotions, and rewards to encourage repeat purchases and enhance customer lifetime value.
  
  5) Data Analysis:
  - Analyze customer data and marketing metrics to track campaign performance, identify trends, and measure the effectiveness of brand and CRM initiatives.
  - Use insights to make data-driven decisions and optimize marketing strategies.
  
  6) Budget Management:
  - Develop and manage budgets for brand development and CRM marketing initiatives.
  - Allocate resources effectively to maximize ROI and achieve business objectives.
  
  7) Others, Ad-hoc:
  - Collaborate cross-functionally with other departments to align marketing strategies with overall business goals.
  - Perform any other additional responsibilities as assigned by the General Manager of Operations & Marketing